Advertise with us — Founding Edition 2026

Your customers read us before they call you

WattTonne is the only media platform built around the European fleet’s electric purchase decision. Our readers are the buyers you cannot reach through consumer EV media, general logistics press, or trade-fair stands alone. Chinese-language edition of this page: /cn.

70/30

of editorial serves the buy side (fleets) vs industry news

BE·NL·DE·FR

launch markets — two-thirds of EU e-truck registrations

24+18

models scored and brands covered at launch

IAA 2026

on-site coverage, Hanover 15–20 Sept — packages close 25 Aug

Who reads WattTonne

Three concentric audiences, one funnel. The core: owners and MDs of fleets running 20–500 trucks, fleet/procurement/sustainability managers at 3PLs, shippers facing scope-3 mandates — the people who sign truck orders. Around them: operations and energy managers, leasing and insurance analysts, consultants. And the ecosystem that amplifies reach: OEM sales and product teams (European and Chinese), charging and swap operators, associations, investors. They arrive for the decision tools — Compare scores, TCO Calculator, Subsidy Watch — and stay for the Monday newsletter. These are the same people your European sales team is trying to book meetings with.

SANY e263 electric tractor in Germany — Chinese entrants are spending heavily to reach European buyers — the e263’s German launch is the proof. Photo: SANY / electrive

Advertising products

Display

Site slots

Leaderboard, skyscrapers, medium rectangle, in-content banners across all pages — every slot permanently labelled “Advertisement”, rotating equally, empty until booked. No filler ads, ever.

Newsletter

The WattTonne Weekly

Top and middle banners (594×160) and a labelled sponsored block in the Monday briefing — the mail fleet decision-makers actually open.

Content

Press & sponsored

Free basic PR posting (published as received, labelled “content provided by”); featured releases pinned on section pages; sponsored articles produced with your team, permanently marked “Sponsored”.

Event

IAA 2026 package

Pre-show briefing ad + on-site report sponsorship + recap newsletter title, Hanover 15–20 September. Limited to four partners; closes 2026-08-25.

Partner

Founding Partner

Per-market package (max 3 per market): slot rotation + featured releases + sponsored article + country-page presence. Founding terms locked 12 months for contracts signed before 2026-12-31.

Service

English content service

White papers, video scripts, EU launch materials — a commercial service run separately from editorial, for manufacturers entering Europe.

Rates

Current founding rates are in the media kit PDFs — we don’t publish prices on the site because founding terms are contractual and market-specific. Request the kit: ads@wattonne.com (English or 中文).

Download the media kit

English — Media Kit, Founding Edition

Audience data, products, founding rates, firewalls and terms — sent on request (we tailor packages per market).

Request by email

中文刊例 · 2026 创刊版

面向中国主机厂与生态伙伴：读者画像、广告产品、防火墙与披露条款。创刊价格按市场定制，不公开刊发，仅在商务对话中给出。

Request the media kit: press@wattonne.com

索取媒体刊例：press@wattonne.com（中英双语）

The three firewalls — published and binding

① Advertising is sold through ads@wattonne.com by people who never touch editorial. ② Sponsored content is permanently labelled. ③ Scores, Evidence Files and TCO conclusions are never for sale and never pre-approved by advertisers. Refusals are documented.

Disclosure

WattTonne’s holding group maintains commercial relationships in the electric truck and battery-swap sector. Group-affiliated companies that advertise pay the same rates, follow the same process, and are identified next to their placements. Full policy: About & disclosure.

Start a campaign

Email ads@wattonne.com (English or Chinese) with your objective and timing; we reply within one business day with availability and a draft schedule. Terms: net-30 invoicing; IAA packages close 2026-08-25; no placement is guaranteed against editorial coverage of the same advertiser.