Independent — in writing

European trucking must electrify, and the people making that decision — fleet owners, shippers, 3PL executives — are doing it under time pressure, regulatory complexity and a flood of manufacturer claims. Our job is to weigh those claims: verified vehicle dossiers, a published scoring method, transparent cost models, dated policy tracking, measured field tests. We take no position for or against any manufacturer, any country of origin, or any energy technology. We take positions on arithmetic.

For fleets, the transition’s real obstacles are not technological but informational: TCO models built on brochure numbers; a policy database tracking 27 countries that changes every July; the charging-versus-swap decision with no neutral referee; warranty terms that hide their exclusions; residual values nobody can price; and — after Windrose — the simple question of which new brand’s evidence survives due diligence. Our tools exist to answer each: the Compare scorecard, the TCO Calculator, Subsidy Watch, the Charging vs Swap framework and 16 case studies, Evidence Files, field tests.

For manufacturers and infrastructure providers, the mirror problem: Europe’s truck buyers cannot be reached through consumer EV media or general logistics press, and — in the case of Chinese entrants — a market that no longer takes any claim at face value. A genuinely independent platform is the most credible channel that exists into that buyer. That is what our advertising business sells; it never sells the conclusions themselves.

Readers pay nothing. We are funded by advertising and commercial services bought by the supply side — vehicle makers, charging and battery-swap providers, financiers, insurers and fleet-service companies. Rates and formats are set out in our Media Kit.

1. Separation. Advertising is handled through ads@wattonne.com by people with no editorial role. Editors do not see rate negotiations; salespeople do not see unpublished editorial.
2. Labelling. Sponsored content is permanently marked “Sponsored” — no native formats, no exceptions, no expiry.
3. Assessment is not a product. Scores, Evidence Files, field tests and TCO conclusions are never sold, never sponsored, and never pre-approved by any manufacturer. Refusals of advertiser requests for editorial influence are documented.

Editorial team: Antwerp, Belgium. Contact: hello@wattonne.com · Press: press@wattonne.com · Advertising: ads@wattonne.com. Editorial operations are based in Antwerp, Belgium — one of Europe’s largest truck ports and the front line of fleet electrification.