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WattTonne launches as the independent, evidence-first media platform for electric heavy trucks in Europe

Antwerp, Belgium — 10 August 2026

WattTonne, a new independent media platform for electric heavy trucks, launches today from Antwerp. It serves the people who actually decide on truck purchases — fleet owners, shippers and 3PL executives in Belgium, the Netherlands, Germany and France — with verified evidence instead of manufacturer messaging.

The launch offer includes Evidence Files (verified dossiers on every electric heavy truck in Europe, from the Mercedes eActros 600 to the SANY e263), a TCO Calculator pre-loaded with 2026 subsidy and CO₂-toll parameters, Subsidy Watch (policy tracking across launch markets), and a duty-cycle framework for the charging-versus-battery-swap decision. A weekly English newsletter begins mailing on 17 August; Dutch, German and French country editions are in preparation.

Europe’s electric truck market grew 70% in 2025 and a further 47.7% in the first half of 2026, yet still represents under 5% of registrations. With the EU’s −45% CO₂ target taking effect in 2030, fleets face their decisive transition years now — in an information market shaped by manufacturer claims and, recently, by high-profile failures that damaged buyer trust.

“After Windrose, European buyers told us the same thing everywhere: only evidence convinces,” said the founding editor. “WattTonne’s assessments are never for sale, our funding is disclosed, and our holding group’s commercial affiliations are published on our About page. We think that is the minimum standard for anyone advising a €300,000 purchase decision.”

WattTonne is free for readers and funded by clearly labelled advertising from vehicle makers, charging and battery-swap providers, and fleet-service companies, under published editorial firewalls.

Contact: press@wattonne.com · Advertising: press@wattonne.com · Chinese-language business page: wattonne.com/cn

Editorial team: Antwerp, Belgium.


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